Sorry to make it two North Korean posts in a row but I could let this one slip. I’m happy to see that North Korea has it’s first hamburger joint in the country’s capital, Pyongyang.
Once condemned as evil “U.S. imperialist” fare, Western-style fast food is now available in North Korea thanks to a Singaporean entrepreneur who is already drawing up expansion plans just months after opening his first outlet.
The first branch of Samtaesong (“three big stars”), as Waffletown is known in North Korea, started operating in May after Soh’s company got the first license awarded to a foreign fast food outlet.
Well done. I’m a little surprised it’s a Singaporean company, one of the Mecca’s of capitalism in Asia, but I figure their burger have to be miles better than the local burger places in China.
Burgers, called “minced beef and bread” to mask their American association, are the biggest attraction at the eatery, which also sells fries, crispy Belgian waffles, fried chicken and — the latest addition — hotdogs.
I’m sure marketing have along way to go. Minced Beef and Bread isn’t quite the same as a Big Mac, although one does have to admit that it does have a very North Korean touch to it.
A North Korean delegation paid a visit to Singapore early this year to sample the fare at a Waffletown outlet.
“They came and tried the food and liked the waffle, burgers and fried chicken,” Soh said over coffee at the outlet, located in an upmarket neighborhood near Singapore’s Orchard Road shopping belt.
I’m fairly confident I could cook anything for a few North Korean’s and they’d be happy to eat it, as long as it wasn’t made from bark or grass. Still, one can only imagine the reaction when they took their first bite of a juice cheeseburger, a greasy piece of chicken, or a waffle smothered with cream and apricot jam.
Local worker are very intelligent and eager to learn, Soh said.
“I don’t need to spend much time to train them. I take about two, three days and they have a grasp of the work.”
God only know what what happen to them if they lost their job. Still, it highlights how important a job is to how well one will go about doing it. In a society where we can easily chop and change our own jobs, we somehow take a lot of it for granted. I’m pretty sure any Australian teenager would have a hard time matching the efficiency or dedication to a North Korean Samtaesong employee.
A “minced beef and bread” costs 1.20-1.70 euros (US$1.77 to US$2.50) and about 300 are sold each day, said Soh.
With an average GDP of $1,140 US dollars a year, that’s a hefty price to pay for a Minced Beef and Bread. Compared to an average Australian income of $46,000 US a year we can work out the following (for the cost of the cheapest burger);
If the average weekly pay for a NK citizen is ($21US) and Australian ($884US) one burger represents 8.4% of a NK’s average weekly pay (0.2% for Australia)
I don’t see many Pyongyang citizen’s going out and buying them.
Let’s consider a Mac Donald’s Cheeseburger which costs $1.95US ($1.76US). That’s almost identical to what the cheapest Minces meat with Bread is going for. Basically, in a nutshell, the people of Pyongyang are paying the same price for a Minced Beef and Bread as they would a Mac Donald’s cheeseburger in Australia despite the fact that they earn 40 times less than Australian’s per year (and one has to assume that most of that money is in the upper level of North Korean government).
So when Mr. Kim of Pyongyang buys his Minced Beef and Bread, it’s like you buying 40 cheeseburgers from Mac Donald’s.
I’m sure I could have worked all that out a lot quicker.
Source: China Post